Harnessing The Power Of Paid Ads
Once you have a website that’s set up properly with messaging that actually converts, you can start to drive traffic from sources like paid ads and turn that traffic into profit. Paying for traffic on platforms like Facebook and Google Adwords allows you to get very specific about the type of traffic you want to send to your offer. You have the ability to zero in on your target audience and ignore those who aren’t likely to be buyers.
This detailed targeting can allow for very profitable ads that also provide you with a lot of data that you can then use for other parts of your marketing. It’s common practice to use paid ads to test out a new offer before adding it to a website or sending the offer out in a newsletter, for instance. Using paid ads to driving target traffic also allows you to reach a larger percentage of your target audience over time.
However, one of the most distinct advantages of using paid ads is the scalability. Since you are paying for the traffic, it can be increased or decreased simply by changing your budget. If you are in a slow time and need some extra business, all you need to do is increase your budget and you will get more traffic which should lead to more sales (if everything is set up correctly).
What’s The Key To Paid Ads?
The key to harnessing the power of paid ads starts with developing a unique offer and attractive messaging. If your offer doesn’t grab people’s attention, then it’s going to be hard to make it profitable. From there, it’s just a matter of figuring out which platform your target audience is spending time on. There are two platforms that tend to dominate the market these days which are Facebook and Google.
Harnessing The Power Of Facebook Ads
There are around 3.5 billion people on Facebook and considering there are less than 8 billion people on earth, that’s nearly half of everyone alive today. Not only does Facebook have an extremely large user base but they also collect massive amounts of information about each of their users. All of this data can be harnessed by anyone using their Facebook Ads platform to target and display ads to people across their vast network.
With so many users and so much data for each user, it’s no wonder Facebook has become such a large advertising platform. On Facebook, you have the ability to target people based on very specific criteria. Things like age, sex, interests, and loads of other variables.
This unique combination of targeting and size of the audience allows you to bring in new customers who otherwise never would have found your business. By seeking out new customers where they are hanging out online, rather than waiting for them to come and find you, it allows you to expand your reach and increase sales greatly.
Increase Sales With Google Ads
One of the most powerful things about Google for business owners is that it allows you to put your offer in front of people who are actively looking for what you sell. If you pop a tire and are stranded on the side of the road, the odds of you posting on Facebook about the situation in order to find a repair shop are very slim. However, the odds of you pulling your phone out to Google the closest repair shop would be really high.
We only say that to illustrate the point that people go to Google when they are looking to find products or services and you can use Google Ads to get in front of those people at exactly the right time. By strategically crafting an irresistible offer and placing it in front of people who are searching for exactly what you sell, it’s possible to generate business without having to invest massive amounts of time or energy. All you have to do is pay for the traffic!
With Paid Ads, You Can Turn Traffic On & Off!
Paid ads give you the flexibility to essentially turn traffic on and off. If you are super busy one month and can’t take on any more customers, then all you have to do is pause your Google Ads and the traffic will also stop. The next month you could turn the ads back on and double your budget if you wanted twice the leads. Once you’ve got the ads dialed in and profitable, it’s just a matter of turning up and down the traffic to increase or decrease your sales.
Google Adwords also gives you the ability to retarget people who’ve visited your website. Simply put, all that means is that once someone visits your website, they will start to see your ads in other places online. Google has a display ads network that literally allows you to place your ads on other websites that people visit after they come to your website. This allows you to bring traffic back to your site that you’ve already worked for.
Creating Multiple Touch Points With Retargeting Ads
On average, someone needs to see your offer between 8 and 13 times before they make a decision to buy. That means most people who visit your website for the first time won’t end up buying. They need to come back and see your offer multiple times before they decide it’s the best choice. One way to do this is with retargeting ads.
Retargeting ads allow you to bring people back to your website after they leave without making a purchase or becoming a lead. Both Google and Facebook have retargeting capabilities set up on their ads platforms. By harnessing the paid retargeting ads on both platforms, you can ensure that people will see your offer multiple times which will ultimately increase the likelihood that they buy from you, rather than your competitors.
However, it’s not enough to just set up retargeting ads that say, “Here I am, buy from me.” You need to have a compelling offer and messaging if you want to profit from these ads. It’s also vital that you send people to the correct information based on where they are in the buying cycle. With some careful planning and preparation, it’s possible to develop retargeting ads that increase your online conversions by 5 to 10 times.