Tracking Marketing Results

74% of marketers can’t measure or report how their efforts impact their business. – ITSMA and Vision Edge Marketing

Tracking Your Marketing Results

The internet can be a bit of a blind space if you don’t know how to track things. There’s no way to look at a website and know if it’s even getting traffic. You need to have tracking software set up that allows you to monitor your results.

One of the biggest mistakes that we see people make online is not properly tracking their marketing results. They might have some tracking set up but it’s usually not sufficient and often times, people don’t know what to look for in their analytics anyways.

If you want to be successful online, you need to know where people are finding you, how long they are looking into your business, and whether or not they become a customer. Without that basic information, there’s no way to know if your marketing is profitable or not.

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Why Do You Need To Track Your Marketing Results?

Well, it may seem simple but in order to know if you are having success with your online marketing, you need to be able to see what’s working and what’s not.

Why Is It So Important To Track Your Marketing Results?

In order for you to reach your online marketing goals, you first need to know where you currently stand. From there you can determine where you need to go and what it’s going to take to get there. After you start implementing your new online marketing, you need to be tracking how things performed over time in order to optimize your results.

There’s an old saying that goes, “I know half of my marketing is working, I just don’t know which half.” The internet offers you the unique ability to track exactly where your customers are coming from online. That information allows you to focus on what’s working and drop the things that are not working. Over time, this increased effectiveness really pays off.

tracking marketing results

How Do You Track Your Marketing Results?

There is one tool above all that tends to stand out and that’s Google Analytics. This free software allows you to track very specific information about what’s happening on a webpage. However, the key is in setting your analytics software up correctly so that you can see how your offer is converting.

Once you know that you are spending $25 to make a sale that’s worth $300, it’s pretty clear that your offer is working. Then it’s just a matter of getting more traffic to your offer. Without knowing how your offer is converting, you are left in the dark.

How Could Tracking Marketing Results Impact Your Business?

Even if you have a number of the pieces of your marketing system working properly, if one part of the system is broke, the whole thing suffers. If you are closely tracking each part of your marketing system, it’s possible to tell where things are not working.

Once you know what’s not working, you can fix it and get your marketing system bringing you a consistent flow of new sales on a regular basis. In a sense, tracking your marketing efforts ties your whole marketing system together and helps everything perform better.


Tracking Your Marketing Results Is A Vital Piece Of An Effective Marketing System

Without knowing which pieces of your marketing system are working and which ones are not, it’s going to be next to impossible to be successful online long term. You need to know what’s working and what’s not working. The system will only function properly when each piece is working in harmony with the next.

When your marketing system is in place and you are able to track your results, it makes it clear just how effective the system really is. You can see how each piece is functioning as part of the whole system to generate a flow of new sales for your business.


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